Warhammer Online Guild Beta

Warhammer Online

I have argued with many of my peers that in order for an MMO to succeed, it has to be marketed and built in such a way that it not only reaches individuals but whole social networks. The social aspect is, in my opinion, the number one appeal of MMOs and people want to keep playing with their friends. Migrating entire groups of connected people to a game at the same time is a big challenge. Warhammer Online is trying their hand at it, taking advantage of the Beta cycle. I will be interested to see if this yields a dividend for them.

~ by patrickmoran on July 11, 2008.